The sound of a box opening, a cardboard box, a joyful whistling - now you will recognise InPost with your eyes closed! The sounds you know so well have become part of a larger project - our unique audio identity.
We don't slow down and try to surprise you with new ideas all the time! Our audio branding isn't just about sounds - it's about emotions and a new dimension of experiences for you to hear! 🎧
Inspired by the daily pick-up and drop-off of parcels, we have created a a set of unique audio arrangements , which reflect the spirit and values of InPost: joy, commitment, openness, creativity and innovation.
What songs will you hear? 🎶
InPost's audio identity includes:
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brand music core - a base composition with the characteristic sounds of boxes and cartons and a whistling sound (a symbol of joy),
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audio logo , a brand differentiator - the musicalised sound of a locker being opened,
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functional sounds in the InPost Mobile app increasing convenience and intuitiveness and enhancing the emotional dimension of user interaction,
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as well as a set of unique arrangements tailored to services, products and individual areas of communication.
They will all become an integral part of our communications. You will meet them, among others: in the InPost Mobile app, on the helpline, during events or in marketing campaigns.
Curiosity - Percussion à la Parcel Post 📦
That's how it was! For the recordings on the project we used original percussion instrument whose custom design was inspired... by a Parcel Machine! It consisted of cardboard boxes and the cache of the machine.
Everything was done to make the effect as realistic and close to your everyday experience as possible. This is how we created a series of sounds that really sound like InPost.
So 'what does InPost sound like'? Listen up!
Just on your way to pick up a package? Take your headphones out of your pocket and get into the mood. All Brand Music Core tracks can be listened to on our kanale YouTube .
In addition - if you are curious about how the project came about - watch the video below.
For the co-creation of the audio branding we thank the TADADAM agency! 🙌
🎥 See video
