Kantar: every consumer knows the InPost brand

According to the latest survey, familiarity with the InPost brand reaches 99% of indications

According to the latest research by Kantar - an international research agency - InPost is the best recognised parcel delivery brand - it received as much as 99% of indications. In addition, 93% of Polish Internet users shopping online choose Paczkomat® InPost as their delivery method and 85% as their shipping method. In turn, 83% of respondents consider Paczkomat InPost to be the most environmentally friendly delivery method. The willingness to recommend Paczkomat InPost devices - the NPS indicator - reached as high as 77 points.

Respondents indicate that InPost uses modern online and mobile solutions (78%) and delivers parcels on time (77%). Furthermore, 75% of internet users say they like the InPost brand and 76% consider it a successful brand in the market.

InPost has a significant lead over its competitors in all indicators determining brand image and brand power. The company's brand saw an increase in the Demand Power indicator (how much consumers are willing to choose it on the basis of its image) by 3pc compared to the results in April this year. - which indicates an increase in market share based on image. An even greater strengthening of the brand's strength is related to the result of the most important indicator in this category - Meaningful (emotional closeness and satisfaction of needs), which increased by as much as 21 pp.

- Kantar's November results show that we are one of the most recognisable brands in Poland, and InPost is known to practically everyone in Poland. It is also important to note that we have had the highest ratings from Polish consumers among all logistics companies for years. As many as 75% of Internet users like the InPost brand! These are indicators that are practically unachievable for most companies on the market - which gives us great satisfaction and motivation for further development. This is why we are constantly introducing new solutions for our users, as exemplified by the international delivery service or our loyalty programme. Every survey confirms that the possibility of deliveries and returns via Paczkomat machines are the most motivating factors when choosing online shopping. We are pleased that InPost continues to lead the rankings when it comes to the liking of Poles - says Izabela Karolczyk-Szafrańska, Chief Marketing & ESG Officer at InPost .

Also according to the Gemius report, which was published at the beginning of October 2024, InPost scores highest among logistics companies. Consumers still mainly prefer delivery to parcel machines when shopping online (81%), with a clear dominance of Paczkomat machines (88% of indications). When it comes to returns, they also choose parcel machines (36%), with Parcel Machines coming in first place with 82% of indications. Parcel machines are the most motivating for online shopping, with InPost's Parcel Machine taking first place for both deliveries (95%) and returns (75%). The proximity of a parcel machine encourages 84% of respondents to shop online. Also important are the ability to track the parcel (83%) and weekend delivery (73%), as well as managing the parcel via a mobile app (73%). The solution that enables more convenient parcel collection, i.e. its contactless form, is also still important for the respondents (indicated by 63%) - as many as 93% of InPost customers use this option.

At the end of Q3, the InPost Group had nearly 79,000 out-of-home points, including almost 44,000 modern Parcel Machines and nearly 35,000 PUDO points in 9 countries (UK, France, Poland, Italy, Spain, Portugal, Belgium, Luxembourg, the Netherlands). In the last 12 months, the Group has installed a record number of machines - as many as 10,000, increasing the number of devices by as much as one third year-on-year.

InPost

InPost (AEX: INPST) is a leader in logistics solutions for the e-commerce industry in Europe. Founded by Rafał Brzoska, InPost is now a leading delivery platform for e-commerce, which has revolutionised the parcel market in Poland. The first Paczkomat® machines appeared in Kraków in 2009 and very quickly became an integral part of online shopping and a guarantee of speed and convenience.

As of the end of Q3, the InPost Group had nearly 79,000 out-of-home points, including almost 44,000 modern Paczkomat® devices and 35,000 PUDO points in 9 countries (UK, France, Poland, Italy, Spain, Portugal, Belgium, Luxembourg, the Netherlands). InPost also provides courier and fulfillment services to e-commerce sellers, working with around 100,000 e-tailers. During 2023 alone, the company handled 892 million parcels.

For years, one of InPost's priorities has been concern for the environment. InPost Group's Decarbonisation Strategy is an integral complement to its business strategy. InPost has joined the SBTi initiative and is one of the first in the Polish market to achieve NET-ZERO by 2040.

More information at: www.inpost.pl