InPost's revolutionary service can increase shopping conversions and reduce abandoned baskets by up to 70%
Already 1.5 million users are using the innovative InPost Pay service, which combines payment and delivery with a single button - available both on the product card and in the shopping cart. InPost Pay also shortens the entire shopping process to a few tens of seconds, while retaining the seller's ability to cross-sell and loyalise customers.
InPost Pay offers a simple, one-click shopping process that eliminates the main difficulties of e-commerce in Poland. The solution increases purchase conversion and reduces the number of abandoned baskets by up to 30-70%, depending on the industry in which the seller operates, additionally helping to acquire new customers. Nearly 85% of InPost Pay users represent a new group of customers for e-commerce partners - out of the millions using InPost services. During the shopping process, all you have to do is select the option "Create a shopping cart with InPost Pay" and then go to InPost Mobile to finalise your purchase. The app will automatically suggest your preferred delivery method and payment method - you only need to specify them once during registration. In addition, all order information will be available in one place.
The e-commerce industry is growing all the time, which is why this area represents an important field of development for many branches of business. Currently, the main challenge of Polish e-commerce is to increase conversions and minimise the number of abandoned baskets. Streamlining the purchase path is an important step that every online shop should take. Thanks to the InPost Pay service, customers can significantly shorten the purchase process by skipping additional registrations and complicated payment processes. Based on a statistical analysis conducted on a sample of thousands of InPost Pay transactions, we can already conclude that we increase purchase conversion by up to 30-70% - depending on the industry and the way the e-shop operates. I am extremely pleased that 1.5 million users have already opted for our InPost Pay service, which is becoming an integral part of convenient, fast and secure online shopping - underlines Szymon Wallach, vice-president of digital and strategy at InPost.
InPost Pay offers the most popular payment methods - such as VISA and Mastercard payments including, Google Pay or Apple Pay and BLIK. The user can also easily choose the most convenient form of delivery - to a Paczkomat® machine, a PUDO point or by courier. InPost Pay was awarded at the Mobile Trends Awards 2023 - winning a statuette in the Fintech category, and in the main category the Competition Jury awarded the app second place. InPost Pay is also this year's winner in the Cashless Pay poll - as the most interesting payment project of 2023.
