The InPost Group, operating under the two consumer brands InPost and Mondial Relay in France, will become the Official Partner of the Tour de France cycling race from 2024. 🚴♀️
The Tour de France is a legendary sporting event that celebrates its 111th anniversary next year! The partnership is an opportunity for us to expand brand awareness among European consumers.
Next year's race will start from Florence. Before the riders reach France, the first three days will be contested in Italy. This is a great opportunity to promote our presence in thousands of French and Italian cities, where a total of almost 16,000 PUDO points and almost 5,500 Paczkomat® devices are located!
"For the InPost Group, France is one of the most important markets - alongside Poland, the UK, Spain and Italy. We are proud to be a partner of the Tour de France - the most important cycling race and the biggest annual sporting event in the world. This partnership will help to broaden and deepen awareness among French consumers and online retailers of our best-in-class e-commerce delivery solution. Cycling promotes a set of values - including green transport, a passion for competition and, of course, speed. At InPost, these are values that we embody every day," he said Rafał Brzoska , founder and CEO of InPost.
As an Official Partner, InPost will have the honour of holding the official race flag and handing it out before each stage to Christian Prudhomme, director of the Tour de France, and representatives of the stage towns.
In France and the Benelux countries, InPost operates under the Mondial Relay brand, which is one of the leaders in OOH delivery in these markets. 📦
We are already looking forward to the excitement of the Tour de France and we are sure it will be a great spectacle! #DoCel
