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From the 2024-2025 season, InPost will sponsor the legendary Spanish football club
The InPost Group, a leader among e-commerce delivery platforms in Europe, has become the new Official Partner of Atlético Madrid, Spain's top LaLiga club. InPost is also the Official Partner of the British team Newcastle United, the largest Tour de France race, as well as the Strategic Sponsor of the Polish national football team. In addition, InPost sponsors Polish Olympic athletes led by Natalia Kaczmarek and Wojciech Nowicki as part of the InPost Sport Team project.
Spain is one of InPost Group's fastest growing markets with more than 8,000 OOH collection points. In the first quarter of 2024, the number of InPost points in Spain increased by 87% year-on-year. The partnership with Atlético Madrid, which has millions of fans across the country, will allow the Group to strengthen local awareness of the InPost brand.
Atlético Madrid, a club with more than a century of history, will play its twelfth consecutive season in the UEFA Champions League this year - an achievement on par with Europe's top teams. Atlético Madrid has won 10 different football trophies in the last 12 years - a demonstration of the ambition of a team that never gives up and bases its success on effort and perseverance. Atletico Madrid is also a symbol of Spanish football, playing in the strongest league in the world - LaLiga
- I am proud that we have become an Official Partner of Atlético Madrid. Hard work, commitment and determination - these are our common traits. The expansion of the InPost Group's sponsorship portfolio to include cooperation with one of the best football clubs in the world confirms our ambitions for further growth and expansion. I believe that thanks to this alliance, millions more Spanish football fans will fall in love with InPost deliveries - says Rafał Brzoska, founder and CEO of InPost Group .
– This agreement is another step in the implementation of a well-thought-out sponsorship strategy aimed at increasing brand awareness and business development in European markets. As an international company with Polish roots, we are proud that a club like Atletico is joining the InPost Group's sports partners, alongside the Tour de France and Newcastle United - adds Marek Szkolnikowski, InPost Group Sports Sponsorship Director .
- We are delighted to welcome the InPost Group to our sporting family. If there is one thing that characterises us, it is the fact that we are able to go against the grain to achieve our dreams - we are true fighters. We believe that InPost is the perfect partner to accompany us in the coming seasons, in which we will fight to stay on top and win more titles, doing it differently from the others - with humility, professionalism and constant work - comments Óscar Mayo, COO Atlético Madrid .
The sponsorship agreement stipulates that InPost will be present with its Paczkomat® machines at the legendary Civitas Metropolitano stadium. The brand's adverts will be aired during matches both on the pitch on LED boards and off the pitch during LaLiga matches, and will also be visible in the fan zone beneath the stadium. In addition, InPost will become the official supplier for the Atletico shop - fans will be able to collect their purchases, including shirts for the new season from the Paczkomat machine network and PUDO points. Users will also gain access to special promotions to meet their favourite players or attend exclusive events.
As part of the agreement and both companies' commitment to sustainability, InPost and Atlético Madrid will create a Sustainability Council. The council will create a joint strategy to achieve best practices focused on sustainability. This action is consistent with the ESG strategy for the InPost Group.
InPost
InPost (AEX: INPST) is a leader in logistics solutions for the e-commerce industry in Europe. Founded by Rafał Brzoska, InPost is now a leading delivery platform for e-commerce, which has revolutionised the parcel market in Poland. The first Paczkomat® machines appeared in Kraków in 2009 and very quickly became an integral part of online shopping and a guarantee of speed and convenience.
At the end of Q1 2024, the InPost Group had nearly 70,000 out-of-home points, including more than 37,000 state-of-the-art Paczkomat® devices and more than 31,000 PUDO points in 9 countries (UK, France, Poland, Italy, Spain, Portugal, Belgium, Luxembourg, the Netherlands). InPost also provides courier and fulfillment services to e-commerce sellers, working with around 100,000 e-tailers. During 2023 alone, the company handled 892 million parcels.
For years, one of InPost's priorities has been concern for the environment. InPost Group's Decarbonisation Strategy is an integral complement to its business strategy. InPost was one of the first on the Polish market to join the SBTi initiative - it aims to achieve full climate neutrality by 2040.
More information at: www.inpost.pl
