Image advertising - what is it and what are its benefits?

Effective marketing is an essential part of doing business in any industry. Currently, there are many different ways to reach your target audience. Building a credible image is an important part of this, and the right kind of promotion helps with this. Learn not only the definition of image advertising, but also its benefits and how to effectively design your message!

What is image advertising?

Advertising and marketing is a rather broad field of activity. For this reason, several types of message have developed that have specific applications. One of these is image advertising, i.e. a set of activities whose main objective is to build the image and increase the recognition of the brand . It is therefore considered to be part of a communication strategy.

Closely related to this concept is also the very building brand awareness . Such a message allows the company in question to make its presence felt among its audience and evoke positive associations. This way, customers will know what values the brand stands for.

The image campaign incorporates elements such as the logo and brand colours, acting on emotions and building trust.

Image advertising can currently be placed on various broadcast channels. For this reason, a distinction is made between:

• image campaign on the internet carried out using tools such as social media (Instagram, Facebook, YouTube, TikTok) or websites;
• image campaign in traditional media - i.e. on television, radio or in the press.

The benefits of an image campaign

The primary benefits of running an image campaign include building a positive image and brand awareness itself. However, it can also bring other benefits, which include:

• developing relationships with potential clients;
• building competitive advantage;
• supporting other marketing activities;
• optional increase in sales.

Such advertising must be properly planned and designed to have the desired effect. These can be measured, for example, by its recall rate, the number of times the site is visited or messages sent, or the frequency of viewing by a single user.

However, when designing the message itself, it is worth keeping a few key principles in mind:

1. Format adaptation advertising to the medium.
2. Behaviour consistent message despite the different forms of creation.
3. Stand out against the competition.
4. Betting on high quality and building brand trust.

Remember that examples of visual advertising are based on emotions and reach a wide audience. These include potential customers, but also current ones. Therefore, ensure not only recognition, but also the maintenance of relationships.

InPost advertising - how can we help you with your image campaign?

At InPost, we have several different offers for every industry - whether a brand is in construction, IT, food, accounting or any other field. The following can help you run your branding campaign:

• online advertising banners posted on our website inpost.co.uk. This allows you to reach your recipients, who are also among our customers;
• product sampling is a way to build brand awareness. It involves placing product samples in the caches of our vending machines. The consumer who comes to pick up his package will become familiar with your company's product in the process;
• wrapping of parcel machines - is a special advertising option that works for you at all times. What's more, at night our units are illuminated, so you'll reach a larger audience with your message.

Image advertising serves to build positive associations and brand awareness among potential buyers. This form of communication works primarily with emotions. Take advantage of InPost's advertising offer to increase the reach of your business!