How to attract customers with effective advertising - check with InPost

Conducting promotional activities can be challenging, and getting potential consumers interested therefore requires creative ideas. Are you looking for new ways to reach a wide e-commerce audience? Do you want to advertise your company or product through interesting and non-standard advertising forms? At InPost, we have a solution for you!

Outdoor advertising - effectively reaching offline customers

Did you know that advertisement external is a bridge to communicate with consumers? It is effective and present literally everywhere in the public space. When potential customers see this type of message, they do not feel attacked by the marketing content. If the creative has been professionally prepared and contains original elements, it will certainly be interesting and, above all, memorable.

The interiors of various venues, such as shopping mall corridors, supermarkets or public transport spaces, are often used for outdoor advertising. This type of promotion of a product or service is distinguished primarily by its ability to reach a mass audience. There are several types of outdoor advertising.

Here are the most popular ones:

• billboard - which is one of the most widespread forms of contemporary marketing communication. It is characterised by simplicity and great effectiveness. The large format allows the poster to be seen even from a long distance. There are both free-standing billboards and billboards attached to a building;
• citylight - An illuminated sign of modest size placed at points of heavy traffic. Its gentle form blends perfectly into the urban landscape;
• advertising screens - are now placed in many places, such as on the bus, underground, in airports or on the Parcel Machine. The use of mobile creative is effective in attracting audiences, often making their time more pleasant;
• ambient advertising - i.e. a form of communication designed to surprise passers-by - all non-standard creations fall into this group.

Internet advertising - an effective form of online

Internet advertising is one of the most important forms of product and service promotion in the modern world. It uses a variety of platforms and tools, such as:

• websites;
• social media;
• search engines;
• mobile applications.

A key element of online advertising is its precise targeting, i.e. the targeting of advertising messages to precisely defined audiences based on their interests, online behaviour and demographics.

By using technology and information to providing personalised advertising content it is possible to target the very specific needs of even the most demanding consumers on an unprecedented scale.

Forms of online advertising

Internet advertising is extremely diverse and includes many forms of . These include:

• advertising banners;
• search engine advertising;
• social media advertising;
• video commercials;
• native advertising;
• email marketing;
• mobile advertising.

This form of marketing is used in many areas. It is a key tool in building brand awareness , reaching a wide audience and increasing company recognition. In addition, it helps to lead generation The company's main objective is to attract potential customers interested in the products or services it offers. It also directly influences increasing sales by promoting products and services.

Online advertising is invaluable for PR activities, allowing for monitoring and responding to online feedback and comments, as well as retargeting, i.e. re-targeting ads to people who previously visited a website but did not make a purchase.

It represents a key element of modern marketing , enabling companies to effectively reach their target audience and achieve their business goals in a rapidly changing online environment.

Advertising on the screens of Paczkomat® InPost machines

We live in a time of constant haste, we don't spend precious minutes analysing every triviality, we choose quick and simple solutions - this is exactly what advertising should be. And if, in addition, it becomes interactive, we have the key to success!

The consumer does not want to focus on extensive content, so the image is very important. At InPost, we offer a non-standard form of advertising on the screens of Paczkomat machines. It's a great way to get noticed!

Advertising on Parcel Machine screens - some key benefits

Why choose this form of communication? Modern marketing provides us with practically unlimited possibilities of communicating with the target group - in particular via the Internet. Interesting advertising on the screens of Paczkomat InPost machines makes it possible to effectively build the image of the brand in the customers' awareness, which translates into increase sales .

In addition, the choice of interactive and imaginative advertising demonstrates the the brand's commitment to responding to market needs . Screens allow a much better presentation of a product - primarily thanks to their dynamics, clarity and the possibility to adjust all important parameters. Another advantage is the lack of restrictions and versatility - advertising screens are ideal for various industries.

Attract customers with unconventional on-screen advertising - bet on InPost

Are you planning an image-building strategy for your company? Do you want to reach the huge number of people shopping online? Are you bored with traditional forms of advertising and want to be innovative? Then advertising with InPost is the perfect solution for you !

As part of the campaign prepared with InPost, customers can use the following methods to advertise their business:

• product sampling - In addition to parcels placed in the Paczkomat machine boxes, we add samples of your products. This option is particularly recommended for companies that offer cosmetic, perfume or food items with a long shelf life, among others;
• online advertising campaign - We have a number of online platforms on which we will display your adverts. These can be, for example, in the form of side banners on the website;
• PUSH notifications - our app is a great space to advertise with notifications sent to users' phones. Tell us what content you want to reach consumers and we'll do the rest;
• newsletter - A potential customer base of several million is the perfect environment in which sending personalised messages about the latest promotions and offers can have a rewarding effect;
• advertising on parcel machines - parcel collection machines are the ideal place to advertise your products. You can use the machine as a large-format advertising banner or choose to promote your company on the screen of the machine. Such advertising will be noticed by both InPost customers and passers-by.

Trust proven solutions and increase your brand recognition today! Contact us to get started and find out more about our advertising options.