The entire product catalogue on Von Halski in two weeks, with no commission and no marketing budget. Find out how ZooArt got off to a flying start on this new channel

ZooArt is an online shop selling pet food and accessories, offering products from brands such as Royal Canin, Purina, Acana and Hill’s. It has been in operation since 2012 and has already fulfilled over 5 million orders. It took ZooArt two weeks to launch the new sales channel, after which their entire product catalogue was available to customers.

Zero commission and a new shopping model

Two factors were decisive in ZooArt’s decision to join Von Halski: zero commission and the concept of a service where purchases are handled by an AI assistant. This is the direction in which the entire e-commerce sector is heading today.

“We can see that AI assistants are already appearing on every website. This area is setting the pace for so many trends today, so the decision was quite obvious – we had to go ahead with this collaboration and, above all, give it a go.”

Patryk Kawka, E-commerce Manager, ZooArt

The entire range in two weeks

ZooArt approached the implementation on a grand scale and mobilised all available resources to showcase its entire range. The shop runs on the IdoSell platform, but the products were fed into Von Halskiego via the Base integrator: first a portion of the range, then thousands more items. Given the scale of the operation, the number of errors in the catalogue was low.

The whole process, including familiarising ourselves with the system, took about two weeks. Linking offers to product cards using the EAN code proved to be key.

“If the technology makes it possible to list a product in a matter of moments, then absolutely any seller is capable of doing so. Linking products by EAN code and creating product listings are exceptionally straightforward these days. You just need to give it a go.”

Patryk Kawka, E-commerce Manager, ZooArt

Promotions that attract customers

ZooArt regularly takes advantage of promotions in the carousel and in the ‘Deals’ tab, which is prominently displayed in the InPost app. It also took part in a campaign with an influencer, in which, together with the Mars brand, it offered sets at special prices. The results were immediate: during the campaign, sales were six times higher than usual.

Zero costs

For ZooArt, the biggest advantage of Von Halsky is the cost structure. As well as having no commission, the shop does not need to set aside a budget for marketing, as Von Halsky itself drives traffic to the listings – unlike when selling via its own website. On top of that, there are favourable delivery terms.

With this model, the profit margin is satisfactory, and the products gain visibility in places where the shop would not have been able to promote them on its own.

A new way of shopping – for older customers too

ZooArt highlights something that other channels don’t offer: at Von Halski, an AI assistant guides you through the shopping process from start to finish. It’s a new, simple way to shop, even for those who find e-commerce a complicated process.

“The statistics show that it is very often older people who buy these products from us. For them, this can make things a lot easier – all they need to do is install the app on their phone.”

Patryk Kawka, E-commerce Manager, ZooArt

Results: a quick start, low costs, high volume

1. Quick upload of the entire range

2. Sales several times higher during the promotional campaign.

3. Zero costs for the seller – no commission and no marketing costs.

“As a new channel, you have definitely exceeded the sales volumes of most of the platforms on which we sell.”

Patryk Kawka, E-commerce Manager, ZooArt

Three tips to get you started from ZooArt

Would you like to list your offer on Von Halski? Here’s what you need to do:

1. List your entire range straight away. Thanks to EAN code-based matching and the integrator, even a large catalogue is uploaded to Von Halskiego in around two weeks.

2. Make the most of the carousel and the ‘Special Offers’ tab. These are highly prominent features within the app, and visible promotion can boost sales several times over.

3. Work out how much you’re saving. With no commission and no marketing costs, the profit margin on the new sales channel may be higher than in your own shop.

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This is just the beginning

According to Patryk Kawka, for sellers who are just starting out with new sales channels, Von Halsky is a good first step, as everything is intuitive.

“If I had an assistant like that on a global scale, I’d simply sell as much as possible in every country.”

Patryk Kawka, E-commerce Manager, ZooArt

Would you like to find out what Von Halsky can offer your shop? To get started, you’ll enjoy 0% commission, access to 17 million InPost app users, and integration in 4 simple steps (via an integrator or API). Start selling Available on InPost from Von Halsky today.