During the promotional campaign on Von Halski, there were more orders than from all other channels combined. How did Kozacka Drogeria make the most of the opportunity on InPost Von Halski?

Kozacka Drogeria is a family-run business based in Małopolska: a wholesaler of cleaning products and cosmetics with its own online shop. It has already listed over 17,000 products on InPost Von Halski, and plans to upload its full range by the peak of the season. A promotional campaign demonstrated just how much can be sold through this new channel: during that period, Von Halsky generated more orders for the company than any other channel.

A family-run business where relationships matter

Kozacka Drogeria sells through multiple channels and understands what it’s like to work in a partnership where the seller is just one of thousands of accounts. That is why, right from the start, it valued something in Von Halski that is not a given in e-commerce: the relationship.

“As a family business in particular, we always prioritise our relationships with other people. I can’t imagine it any other way. In many places, you’re treated as someone who’s simply there to sell – and nothing more.”

Filip Kozak, Office Manager, Kozacka Drogeria

Over 17,000 products on Von Halski – efficiently and with the help of the team

Kozacka Drogeria has already listed over 17,000 active products on Von Halski. All of these are uploaded to the platform via the integrator Base, which handles most of the integration work.

“If it works through Base, that’s a big plus, because Base really does help a lot with integration. You can automate a lot of processes.”

Filip Kozak, Office Manager, Kozacka Drogeria

If anything was missing, the Von Halski team reacted immediately. When there weren’t yet suitable categories for some products, all you had to do was report it, and they would appear that same day or the next.

“All it took was pointing out that this or that was missing, and the very next day – or even the same day – those categories were created. That’s a big plus.”

Filip Kozak, Office Manager, Kozacka Drogeria

The shop was provided with an initial set-up and guides, which proved useful even when bringing a new member of staff on board, whose first task was to list products.

The result? Listing products on Von Halski is so straightforward that Kozacka Drogeria plans to upload its full, target range – that is, 25,000–26,000 products – to the platform before the peak of the season.

“When it comes to listing products, Von Halsky comes out on top. On some other platforms, the mandatory requirements are a real nightmare.”

Filip Kozak, Office Manager, Kozacka Drogeria

A turning point: a swift response from both sides

The strongest impetus to act came at the turn of August and September. Von Halsky was running a promotional campaign backed by adverts featuring capsules at an attractive price. The product was selling so quickly that another retailer’s stock began to run out.

That’s when Von Halski’s manager sprang into action: he immediately began looking for a supplier who stocked the same product and could deliver it quickly. Kozacka Drogeria reacted just as quickly and, within a short space of time, organised seven pallets of capsules. Thanks to this, the promotion could continue, and customers were still able to buy the product at the promotional price.

For the shop, it was a moment that demonstrated the scale of what was possible at Von Halski.

“This campaign was a massive hit during that period. We received far more orders than from all the other platforms put together. It was certainly a campaign to remember – if the opportunity arises, we look forward to more.”

Filip Kozak, Office Manager, Kozacka Drogeria

What makes Von Halski stand out?

For Filip Kozak, what matters most is a partnership-based approach that works both ways, and the concept behind the channel itself.

“The most important thing is that it’s finally something new. I’m delighted that an alternative to other retail outlets has been created. And the vision itself – given the direction it’s taking – is simply brilliant.”

Filip Kozak, Office Manager, Kozacka Drogeria

Added to this are the reach and convenience for customers, who can make payments, arrange deliveries and shop all within a single app.

“When you open the app, the number of users is impressive. Whatever you’re selling, there’ll always be someone interested in your offer. And the fact that everything’s in one place – that’s a real hit.”

Filip Kozak, Office Manager, Kozacka Drogeria

Filip Kozak also appreciates the educational materials: emails summarising the latest developments and webinars for sales staff, which, as he says, he attends every time.

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Results: three times as many orders as the average

• Around three times as many orders than the average during the campaign.
• More orders than from all other channels combined during that period.
• 7 pallets of capsules organised at short notice, which enabled the operation to continue.
• Over 17,000 active products on Von Halski Street, ultimately 25,000–26,000

Three tips from Kozacka Drogeria

Want to make the most of this opportunity with Von Halski? Here’s what you should do:

1. Stay in touch with your carer and respond quickly. The best bargains turn up out of the blue, and the shop that can source the stock quickly stands to gain the most from the promotion.
2. Upload the entire product range via the integrator. Thanks to the platform and process automation, even several thousand products are no problem.
3. Let us know what’s missing. Whether it’s a missing category or a question about listing, the Von Halski team responds quickly, and the guides help new staff get up to speed.

This is just the beginning

Kozacka Drogeria is about to enter the busiest time of the year, and the shop wants to welcome it with a full range of products. And what advice does it have for retailers who are still on the fence?

“It’s worth giving it a go, because if you don’t try, you’ll never know. The effort required to get started with sales through you isn’t much. The integration via Base works brilliantly. And the zero commission is absolutely brilliant – it means you can focus on selling the products.”

Filip Kozak, Office Manager, Kozacka Drogeria

Would you like to find out what Von Halsky can offer your shop? To get you started, you’ll enjoy 0% commission, access to 17 million InPost app users, and integration via Base, another integration provider or an API. Start selling Available on InPost from Von Halsky today.