Registering a domain is a key step in the process of creating a website. The domain is the address of the virtual space and thanks to it, Internet users can find the website on the web. What factors should be taken into account before deciding on registration?
Domain registration - what do you need to remember?
Registering internet domains involves reserving and assigning a name and internet address to a specific website. The procedure consists of:
- choosing the right name - it must be easy to remember and also reflect the theme of the content you are posting;
- Domain extension selections - this is the end of an internet address such as .com, .pl, .net;
- placing an order with the data logger of your choice - read the offer and reviews of the data logger carefully.
Once the order is approved and payment is made, the domain name becomes the property of the entrepreneur. You can then proceed to configure the DNS servers enabling your website to be found on the Internet.
What is the configuration of DNS servers?
Setting up DNS servers involves determining where the website assigned to a domain is located. It defines which DNS servers will serve the system and which IP addresses will become responsible for redirecting internet traffic. This configuration can be carried out by yourself or with the help of services offered by technical professionals, most often a domain registrar.
Domain extension - how do you choose the right one and what does it affect?
When choosing a domain extension, consider:
- nature of business - .pl is suitable for companies operating in Poland, .com and .net for international companies;
- target audience - it is possible to use endings such as .biz or .tech to help outline the nature of the site;
- Search engine positioning (SEO and SEM) - some endings seem to be favoured by Google's robots, e.g. .edu, due to its potentially higher value to users;
- availability - some extensions for particular names may already be taken.
However, in most cases, the .pl extension, which is used by inpost.pl among others, will be effective. This suffix is considered the most intuitive for Polish internet users, which should be used.
Registering a domain is not a complicated process. All you have to do is prepare for it in advance or use the help of a specialist - in many cases it is better to pay extra to enjoy satisfied customers and more link clicks in the future.
Domain name - what should you look out for?
The name should not contain Polish characters, as they introduce unnecessary problems and, even more importantly, make it difficult to access for foreign customers. Avoid the use of punctuation marks - hyphens are acceptable (especially in combination with numbers), but it is advisable to refrain from using commas and question marks. It must also fit the nature of the organisation (e.g. the addition of 'shop' in the case of an online shop) and be functional.
It is advisable to refrain from using names that are confusing, unclear and refer to other domains. This introduces unnecessary confusion and, in extreme cases, leads to a loss of trust on the part of site visitors.
Is it worth using the owner's surname as a name? Only in certain cases, e.g. when it has a good reputation or is a private label or company name. If not, it is better to abandon the idea.
How does the registration of an Internet domain go?
What's the next step after choosing a name to encourage visits? Checking the availability of the domain. This can be done using the domain finder available on the registrar's website. Otherwise, you will have to think of something else. However, if an internet user gains access, it should be registered immediately. Delaying the decision is discouraged as the name may be used by someone else.
Registering a domain is quick. All you have to do is enter your contact details and specify the terms of use of the domain, and then proceed to payment. This is the most important stage to gain actual ownership of the address.
Domain registration in Poland is not difficult, It can be done by any person or company interested in having their own website.
How much does it cost to register a domain?
Checking the availability of domains can be done for free - it is advisable to take advantage of this when coming up with a name and checking several different options, guided not only by the idea but also by relevant keywords.
The price of booking an Internet domain depends on several factors, such as:
- name;
- extension;
- selected recorder;
- duration of registration.
In Poland, domain registration prices start from just a few zlotys per year. You should also bear in mind the fees for its renewal in the future, which are similar to the cost of the registration itself. Most registrars offer the option to extend the buyout for several years, which allows you to save in the long run.
More expensive domains will be business domains, including secure email, which will be particularly useful for corporations that frequently send and receive important electronic documents such as invoices. Their cost is usually around £20 per month. 
What should I consider when choosing an operator?
Several important factors should be taken into account during the selection process, such as:
- offer - the lower the price, the better. Promotions should not be ignored (although the cost is low, even lower will mean you can save money in the long term). Additionally, the price list should not include hidden charges;
- the cost of additional services - again, it is better to keep the price as low as possible, especially for hosting and security certificates such as SSL;
- security - in addition to certificates, it is good for the site to start with http or https, which suggests that it has been equipped with appropriate security;
- clear terms and conditions - these will dispel any doubts the subscriber may have and will be important when, for example, the contract is terminated;
- Customer service - in any business it is valuable to take prompts when in doubt. Contact with staff should be facilitated, for example, through the 24/7 chat panel on the registrar's website;
- recommendations - a large number of satisfied users means that the registrar is reliable and the service it provides is of quality;
- Additional features - high transfer rates, mail and the ability to put data in the cloud will be useful.
Familiarising yourself with all the information will enable you to successfully register your first internet domain.
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