Can subscription models save e-commerce? Why do 30% of online shops go out of business in their first year, and how can this be avoided?
For business E-commerce
9 April 2026
E-commerce is an industry brimming with opportunities, but it also presents significant challenges, as owners of new online shops soon discover. The statistics are stark: As many as 30% of e-businesses close down within their first year of operation . What determines success in such a competitive environment? What decisions affect the stability and scalability of the shop?
In the latest episode of the podcast #BusinessPackage Bartek Jankowski, SME and CVM Sales Director at InPost, talks to Adrian Gorzycki about subscription models and logistics – two areas that are increasingly forming the foundation of a thriving e-commerce business.
Why could subscriptions be a game-changer in e-commerce?
In this episode, experts examine how a carefully chosen subscription model can stabilise costs and simplify business decision-making. In an industry where seasonality, fierce competition and pressure for fast delivery are the norm, predictable expenditure becomes one of the key factors for survival.
The subscription model for logistics services allows you to:
- it’s better to plan your budget,
- eliminate unexpected cost spikes,
- adapt the service offering to changing order volumes,
- focus on growth rather than putting out operational fires.
What else will you find in the interview?
✅ Fast deliveries + automation = e-business growth
Why is delivery time still one of the key factors influencing conversion rates?
✅ Logistics service subscriptions: when are they worth it?
How does this model work in practice, and who would it be best suited for?
✅ Predictable costs as a tool for scaling
How do fixed fees help shops boost their sales?
✅ Building a competitive advantage
What can shops do to compete for customers’ attention in a highly saturated market?
Who is this podcast for?
#BiznesPaczka is a place where the following come together:
- e-commerce owners,
- managers and online sales specialists,
- enthusiasts of technology, logistics and marketing,
- anyone who wants to stay up to date with the latest trends and practical solutions to support the growth of online shops.
🎧 Listen to the episode here:
👉 https://youtu.be/PT_1JIrLW_Q .
You can also listen to us on Empik GO .
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
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