Automation in logistics – what smart solutions should be implemented in warehouses and deliveries?
4 November 2025
Logistics is the backbone of the e-commerce industry. Even the best online shop, which boasts an impeccable range and attractive prices, will not retain its customers if its delivery service fails. Today's consumers expect two things: a parcel that arrives quickly and full information about what is happening with it at any given time. This is why logistics automation is becoming increasingly important. Modern technological solutions support warehousing and transport, but also the entire layer of communication with the customer. In this article, we will look at what smart solutions are worth implementing in logistics to gain a competitive advantage.
Automation in logistics – benefits for e-commerce companies
Although just a few years ago automation in logistics was only an option, today it is a necessity. The scale of orders is growing year on year, and rising customer expectations and competitive pressure mean that manual process management is simply inefficient. We can highlight several benefits of logistics automation:
- Greater efficiency and speed of order processing When you automate your company's warehouse processes, you will be able to fulfil even more orders than before, and in less time.
- Error reduction : AI and WMS-supported systems minimise errors in order picking, labelling and shipping. This way, you can eliminate a whole host of mistakes.
- Lower operating costs Automation enables the optimisation of human and equipment resources, reducing losses associated with inefficient processes.
- Better experiences for your customers : Focusing on automation means fast order fulfilment, up-to-date information on parcel status and efficient returns handling. This will increase your customers' loyalty.
- Scalability Automated solutions make it easier to adapt to seasonal increases in orders. You will particularly feel the benefits of this during the festive season or during Black Friday promotions.
In e-commerce, logistics can often determine the success or failure of a company. Considering the above advantages of using automation in warehousing and parcel shipping, these elements cannot be overestimated.
Automation of communication in logistics – how does it improve information flow?
Automation does not end with warehouses and delivery processes. It also encompasses communication. Efficient information flow between your shop, customer, and logistics operator eliminates several fairly common problems that you, as an entrepreneur, may face. .
First and foremost, your customers gain full knowledge of the status of their shipment, and delays that may result from incorrectly entered data are eliminated. The number of enquiries to your customer service department is also reduced, allowing your team to focus on solving more demanding problems.
Automatic notifications, such as text messages or emails, allow customers to track what is happening with their parcel in real time. This includes everything from order completion and dispatch to delivery. For your company, this means less pressure on your customer service department, and for your customers, it means a sense of security and greater trust in your shop.
It is also worth remembering that automating communication and logistics also requires attention to internal processes. Integrated IT systems will allow you to quickly transfer information between warehouses and couriers, or automatically update order statuses.
Optimisation and automation in logistics – tools and technologies
Fortunately, if you want to automate your online shop at the logistics level, you don't have to reinvent the wheel. There are many sophisticated and proven systems that can help you with this.
First and foremost, take a look at the WMS (Warehouse Management System); it is the heart of a modern warehouse. WMS allows you to manage stock levels, order picking, shipments and returns. Thanks to integration with other e-commerce systems, you gain full control over the entire process. ; from the moment the order is placed until it is delivered.
In large logistics centres, parcel packing and sorting is supported by automated lines. This minimises errors and speeds up the processing of large quantities of orders.
In some companies, automatic transport robots that move products within the warehouse are becoming an increasingly popular solution. In this way, they support employees in order picking and speed up the time it takes to ship parcels to customers.
IoT and GPS technologies are also invaluable. They allow customers to track their parcels in real time. Contrary to appearances, this solution is not only beneficial from the consumer's perspective. It is also a source of valuable analytical data for your company. Why?
Although the benefit to the customer seems obvious, you, as an entrepreneur, can use this information to streamline and optimise the process. You can see exactly where delays occur, e.g. in the warehouse, in line transport or in last-mile delivery.
Analysis of this data also shows which routes are most efficient and which ones only waste time and fuel. This translates into real cost savings, and not insignificant ones at that. What is more, when your customer reports a delay in the delivery of a parcel, you have hard data on where it actually is and what has happened to it. This increases transparency and reduces the number of unjustified complaints.
Companies that can analyse logistics data in real time adapt more quickly to changing market conditions. This is a huge advantage in the e-commerce industry, where speed and precision of delivery determine customer loyalty.
You can also integrate your online shop with logistics operators' systems, such as InPost Fulfillment. This allows you to automatically generate labels, order shipments, and handle returns. However, let us take a closer look at why it is worth choosing this solution and what benefits it brings.
InPost Fulfillment: an example of how to implement automation in logistics
InPost Fulfillment is an example of a comprehensive approach to logistics automation. This solution is dedicated to companies in the e-commerce industry, regardless of whether you run a small, medium or large online shop. How does it work?
You deliver your products to InPost warehouses. From that moment on, all logistics, from order acceptance, through picking, packing, shipping and returns handling, are carried out by InPost. .
The basis of this system is the efficient WMS system mentioned earlier. It manages stock levels, orders and returns. This reduces the risk of errors and ensures that processes are handled efficiently and quickly. You no longer have to worry about typical logistics problems. The entire process is automated and under the full control of dedicated specialists.
The benefits of this are invaluable:
- you save time and resources,
- you have the opportunity to scale your sales without having to invest in your own warehouses,
- you have full integration with the sales system,
- deliveries to customers are faster.
InPost Fulfillment demonstrates that automation in logistics does not have to be the preserve of only the largest market players. This solution can be used by both medium-sized companies and dynamically developing e-commerce start-ups. .
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