Advertising a children's toy - the best ways to promote it online and beyond

When deciding to open an online shop, it is worth deciding on its promotion. The marketing, both of the specific business and the product, should be tailored to the audience and the values of the company. So how do you advertise a children's toy shop?

How to advertise children's toys online?

Although toys are mostly for children, their marketing has a rather diverse target group. Most toy advertisements are full of colour, joy and fun, so that a toddler who sees them on TV or the internet will associate the product presented with uninhibited enjoyment. However, it is important to remember that the final purchasing decision belongs to the adults - parents, grandparents or guardians.

Advertisements with toys should first and foremost show the positive benefits of play for children. They should be framed with different colours and good energy so as to catch the child's eye. It is especially worth investing in this at Christmas or Children's Day. This is when the frantic search for presents begins.

Where to promote gift suggestions?

The way to reach a wide audience is to advertisement toys on YouTube or social media. You can target adverts at parents or people who are looking for a gift for a nephew or niece, for example. This is also where you will build an engaged group of consumers - interact with them, respond to comments or offer discounts and promotions. It is also a good idea to focus on SEO and positioning of the shop's website - using relevant phrases and keywords, as well as relevant category and product descriptions will help to jump up the search engine rankings.

Offline advertising for children's toys - methods

Many shops are moving online and running their campaigns there too. However, offline methods can also be profitable and interest the audience. Advertising for children's toys presented on billboards, flyers, posters hung around the playground or schools, as well as banners or brochures, are all ways of promotion that are still profitable. Why? Such advertising reaches a wide audience very quickly. A banner standing, for example, close to the route to the school will ensure that many children and their carers will see it on their way to the facility. What is more, this form of advertising does not require a significant financial outlay. Even people who are not interested in the product and who have not typed in the phrase 'toys for children' into a search engine will have the opportunity to see it.

Advertising children's toys with InPost - discover our original proposals and their possibilities

We are one of the largest courier companies in Poland, and there are already more than 20,000 of our Paczkomat® devices. They are used by millions of people, just like the InPost Mobile application or the inpost.pl website. This therefore offers great marketing potential. We are aware of this, which is why we have prepared an offer for companies that can benefit from our reach. What is included in it?

• Wrapping the Parcel Machine - this is advertising that runs 24/7 and has real contact with the recipient. Everyone who visits the machine or at least passes it will have the opportunity to look at the banner.
• Samples or samplings are a marketing ploy associated with the cosmetics or food industry. However, there is nothing stopping you from also introducing it into your children's toy business.
• Website banner to reach up to 3 million customers per month.
• A screen on the Parcel Machine with the shop's advertising, which will present the message in the form of graphic material.
• Push message to InPost Mobile app users.
• Newsletter entry.
• Advertising in Parcel Manager, the page where waybills are generated.

The high level of competition for online advertising campaigns, which means that a shop's visibility can be reduced, means that it is possibly better to also rely on offline advertising. There are many forms of promotion and they are definitely worth looking into. Would you like to see if product advertising with InPost is something for you? Apply via the form below and see our individual proposals!