The large number of newly established online shops makes it increasingly difficult to compete in the e-commerce market. Numerous companies are pulling off a disaster by failing to adequately promote their shop. So how do you make your e-commerce business visible on the web (and beyond)?
The importance of advertising in running a business
How do I increase the visibility of my e-shop? To make your online shop thrive, its appropriate advertisement . Otherwise, unfortunately, reaching new customers can be difficult in a clash with better-promoting competitors. The lack of a marketing strategy can cause even a great offer to be overlooked.
When running your own e-commerce, you should therefore not forget about the power of good marketing and advertising . What's more, the whole process of promoting an online shop does not have to involve huge costs at all! Here are some ways to improve its visibility:
- Social media activity.
- SEO - search engine visibility.
- Advertising with the help of Google Ads.
- Multi-channel sales.
- Presenting products at trade fairs and events.
- Discounts and loyalty programmes.
- Personalised email marketing.
- The use of influencer marketing.
- Advertising activities in cooperation with InPost.
Each of these ways is important in promoting an online shop . Let's go into detail!
Social media activity
When running a business, being active on social media is essential. Nowadays, this also applies to institutions or online shops. A well-run profile on Facebook or Instagram is a great way to reach a wider range of potential customers . This is also the right way to encourage your audience to buy the products presented there. However, remember to take care the aesthetics and attractiveness of the content it publishes .
SEO positioning
Good positioning of your online shop will allow you to become visible on search engines such as Google . One aspect of SEO is content activities. The right choice of keywords can be... well, the key to success! Remember to ensure that you provide accurate descriptions of the products you offer, selecting phrases for search results.
SEO is extensive, however, and content activities are not everything. It is worth carrying out a site audit to know which aspects need optimisation. It is best to use the help of companies or freelancers.
Advertise goods with Google Ads
Google Ads is another way to make your shop appear on search engines. Thanks to this option, the goods you sell will be displayed in the paid section of search results people who are currently searching for it. A great option that the Google Ads programme offers is also remarketing. This is a good way to encourage customers to revisit your online shop and purchase more of the items they previously viewed.
Lead multi-channel sales
Omnichannel, or multichannel sales , is a great way to promote your online shop. It is all about understanding and adapting to the needs of potential customers.
A great technique is to integrate online shopping with in-store shopping, thus allowing customers to pick up and return ordered products in two ways.
Participation in trade fairs and industry events
Although e-commerce takes place online, attending trade shows and industry events can significantly help promote an online shop. It is an excellent opportunity to direct contact with potential customers . At such events you can showcase your products, make valuable contacts and raise brand awareness.
Prepare attractive promotional materials and ensure that your stand stands out from the others, which can increase interest in your offer.
Discounts and loyalty programmes for regular customers
Promotions can also be an opportunity to promote your online shop. If you offer special discounts for regular customers , it is almost certain that there will be more people willing to sign up to the loyalty club.
However, remember to take proper care of regular customers by offering them really good discounts from time to time.
Personalised e-mail campaigns
E-mail marketing is a way to informing customers of new developments but also for building long-term relationships. Personalised email campaigns can significantly increase audience engagement. By sending personalised offers that match previous purchases or customer preferences, you increase the chance of conversion.
Ensure that your the news is attractive visual and contain a clear call to action. Regular newsletters can also remind customers of your shop and encourage repeat purchases.
Work with well-known people
Try to promote your shop by advertising it through people who are followed by a large part of the online community on a daily basis. Well-known bloggers or influencers are very often keen to collaborate with online shops by promoting their products in their material. Influencer marketing is constantly evolving and is currently based primarily on attractive video content.
Remember to advertise your online shop well!
As you can see, simply running an e-commerce business is not enough. It takes a lot of effort to advertise it well online, thus widening the customer base. Fortunately, there are plenty of ways to make an e-shop stand out from the competition. At InPost we offer various forms of advertising to help your company stand out from the crowd. What solutions can you bet on?
Advertising with InPost - what do we offer in cooperation?
By entering into an advertising partnership with us, you can use various channels to reach your customers. The first of these is wrapping of parcel machines . We offer large-format advertising material on our caches of at least four columns in size. You take care of the graphic design on our grid, and we print the weather-resistant veneers and mount them where you want them.
Another option that perfectly complements such advertising is to materials displayed on the screens of Parcel Machines . This allows you to reach cache users, i.e. e-commerce customers. We place the ad on one of three screens - welcome, authorisation or goodbye.
In addition, we offer product sampling The first step is to place samples of your goods in our caches. With this solution, you will reach a wide variety of recipients who use online shopping. You can encourage them with a free gift to visit your website and place an order themselves.
Another option for advertising with InPost is PUSH notifications . We have one of the most popular applications in Poland that can send users a message with a redirect to your website. If you want, you have the chance to use the geolocalisation option and send the message only in a specific area.
In addition, we offer to advertise your company in our newsletterze . We have a huge audience base, as well as a high open rate, so you can be sure that your information will reach engaged readers interested in online shopping. A final advertising option with InPost is banner campaigns on our official website. You can purchase space, for example, in the tab for tracking parcels.
Do you want to strengthen your brand's position in the market? Don't wait a moment longer - write to us via the contact form and take your marketing to new heights!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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