How do you put together a good offer?

In the InPost Von Halsky sales channel, an AI algorithm assesses the completeness and quality of each listing. Find out what you can do to ensure your products are visible – and popular with buyers.

Imagine a shelf in a shop where several retailers are all selling the same product at the same time. The customer can see them all. Which one will they choose?

At InPost Von Halsky, the process works in a similar way – with the difference that here, the initial decision is made by artificial intelligence. We create a single, universal product listing for each EAN code, which can feature multiple sellers. To stand out on this page and attract customers, your offer must meet specific quality standards.

Photos

First impressions count, which is why high-quality photos are essential. They should be taken against a white background, without watermarks, and have a minimum resolution of 800×800 px. At least one photo is required – but the more you include, the more attractive your listing will be.

Product name

The name should be between 7 and 150 characters long. It’s a good idea to include the most important information at the start: the brand, model and key product features. Only the first 40 to 50 characters are visible in the app. Every word counts here.

Description and technical specifications

The product description must be at least 100 characters long, legible and free of links or images. Why? Their presence will result in the listing being rejected. A valid EAN code or a combination of the manufacturer’s and brand’s codes is mandatory. The more category parameters you fill in, the better your listing’s visibility in the AI assistant’s results.

Rejected bids

Has something gone wrong? Check the ‘Rejected’ tab in the Merchant Panel regularly. You can correct offers with technical errors and reactivate them. Don’t leave them unattended.

The AI assistant in the InPost app acts like a discerning customer: it searches for products that match the query and pays attention to the quality of the data. The more refined the offer, the greater the chance that it will reach the right person who is genuinely interested in it.

Log in to the Merchant Panel, check what your range looks like, and be where your customers are.