More and more people are choosing to do their daily errands online. Recently, it has even become popular to do grocery shopping without leaving home. This convenient and quick solution minimises the time spent in shopping centres. Price comparison sites can help you choose the best offer.
Internet commerce is becoming increasingly popular. This is not surprising, as all you need to buy the things you need is a bit of free time and a device with Internet access. This is an attractive solution especially for those who do not like to spend time in supermarkets and shopping centres.
The e-commerce market has turned shopping - including grocery shopping - from an unpleasant chore into an activity that can be done while drinking your morning coffee. However, the range of products on offer in online shops can be overwhelming. The range available there is often much wider than in stationary shops.
What are price comparison sites?
When shopping online, we tend to look for the best deals so that we can save some money by buying goods at lower prices. Fortunately, nowadays, this does not require us to browse through all the websites that carry the product we want. All we have to do is search for it on one of the price comparison sites.
Price comparison sites are tools that allow potential customers to check the price range of a particular product in individual shops. It is worth bearing in mind, however, that a price comparison engine takes into account the offers of only those shops that have included their product range in its database and that pay a monthly subscription for this. From an e-commerce perspective, this is an excellent way to reach customers and also to advertise your products, as well as your brand itself.
The most popular price comparison sites
The popularity of a price comparison site is determined primarily by the size of its base - that is, how many offers for a given product it is able to compare. The greater the choice, the more favourable the decision.
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Ceneo
Ceneo is currently the most popular price comparison engine in Poland. Its database consists of more than 18 thousand online shops, which makes it much easier for users to find the desired goods at the most favourable prices. Moreover, Ceneo also offers the possibility to make purchases using the buy now option.
Many people also use this platform to find out what other users think about the product they are interested in. This is because Ceneo makes it possible to add an opinion after a purchase has been made, which is then made available in a visible place so that subsequent buyers can see whether the planned purchase will be beneficial for them.
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Google Shopping
A tool from Google - Google Shopping - is also becoming increasingly popular. This price comparison engine is very convenient as the whole process of searching for products is done by typing the name into the search box and then going to the 'Shopping' tab.
In addition, Google Shopping has the broadest shopping database. This is because the search for goods is based on key phrase searches. What is more, Google Shopping also includes products from other comparison shopping engines in its results. This makes it a formidable competitor to Polish shopping platforms.
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Skąpiec.pl
Skapiec.pl is one of the first price comparison sites to be created in Poland. The platform's constant development has resulted in it currently providing a database of over 11 million products, integrated with over 3.1 thousand e-stores.
Users of the Skapiec.pl price comparison engine value above all the precise search engine, the intuitive catalogue and the detailed filters which make searching for the desired products even faster.
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Nokaut
Nokaut is another Polish price comparison engine, enjoying considerable popularity. However, the founders recognised that "it's different to sell a blouse and a screw", so since 2016 it has been divided into 10 thematic services. Among them are:
- nokaut.pl - which is a major price comparison engine,
- nokautdnia.co.uk - providing the best price offers of the day,
- nokautbiznes.pl - offering products for business owners (including office supplies),
- nokautstyl.co.uk - providing a database of shops with a range of clothing and grooming products,
- nokautdom.co.uk - offering a database of furniture and decorative items.
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Okazje.info
As far as price comparison sites are concerned, another leader in the e-commerce market is the okazje.info group, which comprises five sites: okazje.info's main comparison site, YouShop, YouHome, YouStyle and (since 2014) rabatuj.pl. The whole attracts more than 6 million users per month.
The comparison engine has a database of more than 10 million products. It features not only online shops, but also traditional shops and retail chains. In addition, the service informs users about current promotions, as well as offering an insight into current shop newspapers.
