Kantar: 94% of Poles buying online choose Paczkomat® InPost
22 January 2024
NPS referral rate reaches up to 80%
According to a Kantar study, as many as 94% of Polish Internet users shopping online choose Paczkomat® InPost as their delivery method and 83% as their shipping method. In addition, 81% of respondents consider Paczkomat® InPost to be the most environmentally friendly delivery method. InPost is also the best-recognised parcel delivery brand - it received as many as 98% of indications and the most well-known parcel machine delivery company (97%). As many as 90% of respondents are satisfied with the InPost mobile app, which already has more than 11 million users. The willingness to recommend Paczkomat® InPost machines (NPS indicator) is expressed by as many as 80% of Internet users.
- Almost all Polish Internet users already know and point to Paczkomat® InPost as the most recognisable parcel machines. InPost is also the only brand with parcel machines that respondents would be willing to recommend in all dimensions - the willingness to recommend according to the NPS index reaches as much as 80%! Our strongest points are the use of state-of-the-art technological solutions, timely delivery of parcels and - most importantly for us - very high consumer ratings. Most people also use our InPost Mobile application - valuing it for its ease of parcel management. All this makes us grow all the time, not only in Poland, but in the whole of Europe. - Rafał Brzoska, founder and CEO of InPost, said.
According to the Gemius 2023 report, as many as 95% of people who shop online and order deliveries to a parcel machine (86% of shoppers) indicate the possibility of picking up a parcel by Paczkomat® InPost as the most motivating factor for shopping. Still, Paczkomat® InPost is also the most frequently chosen form of shopping delivery, with as many as 93% of those ordering to a parcel machine choosing it.
When it comes to returns, internet users prefer free dispatch by parcel machine - here, too, a clear preference for the Paczkomat® InPost service was recorded at 89%.
Delivery that takes place within 12 hours is motivating more frequent online shopping for 83% of respondents. Free delivery encourages people to shop online more often - with the higher the value of the products purchased, the higher the expectation of its free delivery.
InPost is the winner of the Polish edition of the Best Brands Award - it was awarded in the Best Life Changing Technology Brand category for innovations and solutions that have changed consumers' lives, making life more convenient and enjoyable.
In addition, InPost was the winner of as many as 4 awards at the Mobile Trends Awards 2022 in 2023 and thus became the most awarded company in this prestigious competition. InPost won a statuette in the "Services" category for the development of the InPost Mobile application, and was additionally honoured with special awards from Internet users and the social organisation "Widzialni".
