Largest sponsorship deal by a private company in the history of the Polish Football Association
InPost - a leader among e-commerce delivery platforms in Europe - has become a Strategic Sponsor of the National Football Team, unquestionably the most popular sport in Poland. This is the largest sponsorship contract of a private company in the history of the Polish Football Association. Sponsoring the national team in an innovative formula, which was prepared especially for InPost, is a synergy of some of the strongest Polish brands. It will increase the involvement of fans of the national football team in a number of new channels, while showcasing the innovative solutions of Poland's largest logistics company.
"InPost, which has grown from a local company into a European technological leader in the logistics market, is now a showcase of Polish business in the world. We want to share our success - that is why we have decided to support the development of the sport that Poles love so much. It is with great pride and joy that we announce - since June InPost has been a Strategic Sponsor of the Polish National Football Team, creating a new sponsorship standard for the National Team; at the same time, this is the biggest sponsorship agreement of a private Polish company in the history of the Polish Football Association. Just as we accompany millions of Poles in their everyday shopping, today we want to celebrate together with them the next successes of Polish footballers. At InPost, we believe that the key to success is innovation and commitment, and above all a cohesive team and strong, responsible leadership. This is the Polish national team, led by Robert Lewandowski, that we want to see and support! This is what we are investing in. The partnership of InPost - one of the most recognisable Polish companies with the sports team closest to the hearts of Poles is a natural step - we believe that our investment, combined with the consistent work and enthusiasm of the team, will bring results of which we will all be proud. See you in the stands!" - Rafał Brzoska, founder and CEO of InPost, said.
The agreement, which was signed on 30 May 2022, was concluded for a period until 31 July 2024 with the possibility of extension for two more years. As part of the agreement, InPost was granted the right to use the title of 'Strategic Sponsor of the Polish National Team' and to use the official logo of the Polish National Team in its marketing activities. The agreement also guarantees the exposure of the company's logo on the Polish National Team's training outfits, advertising media during Polish National Team matches played in our country. The InPost logo will also appear on PZPN marketing materials and sponsorship walls during press conferences, on the PZPN website and the "Łączy nas piłka" website, as well as on tickets and match programmes.
"As the largest sports organisation, we want to work with the best in the market. Key players who know how to operate professionally to achieve success. The Polish company InPost meets our expectations perfectly and we are convinced that this cooperation will have a positive impact on both businesses. We are all well aware that we are in a World Cup year. The World Cup in Qatar is about to become the number one topic of national debate. Fans have for many years regarded the national team as a national asset. Tickets for its matches, regardless of the venue, are immediately sold out, and fans following it all over Europe build a positive image of the team and the country. We are delighted that InPost is joining our team." - said Cezary Kulesza, president of the Polish Football Association.
The decision to strategically sponsor the Polish National Team is the result of consistency in supporting Polish sport. Since 2010, InPost has been one of the key sponsors of athletics as part of the InPost Athletic Team. From June, the company will also accompany the Poles in the greatest sporting emotions - the League of Nations and the World Cup in football, which will be played in Qatar. Social commitment and sustainable development are embedded in the company's business model. Paczkomat® InPost devices are the most ecological form of delivery in e-commerce, serving to protect the environment and reduce CO2 emissions by up to 75%.
Based on a proprietary Polish concept, InPost's business model is today conquering successive European markets - from the UK, France and Italy to Spain and Portugal. The company has become an unrivalled leader in the e-commerce delivery market, delivering millions of parcels a day, with nearly 22,000 devices and over 9.6 million mobile app users.
InPost (AEX: INPST) is the leading delivery platform for e-commerce in Europe. Founded by Rafał Brzoska InPost is now a leading delivery platform for e-commerce, which has revolutionised the parcel market in Poland. The first Paczkomat® devices marked with a yellow and black logo appeared in Kraków in 2009 and very quickly became a characteristic feature of Polish cities. Today, the network of InPost machines is the largest and most convenient automatic network for receiving and sending parcels in Europe - a total of over 22 thousand modern devices, of which almost 17 thousand in Poland. InPost ¶ It also provides courier and fulfilment services to e-commerce sellers in Poland, working with more than 40,000 e-tailers. In 2021 alone, the company handled 517.6 million parcels through its courier services and Paczkomat® machines.
From the very beginning, Rafał Brzoska's ambition was to go far beyond the country's borders and create Poland's biggest business success on the European stage. Today, InPost's services are also available to customers in the UK, France, Italy, Spain, Portugal and the Benelux countries. In July 2021, InPost acquired French logistics giant Mondial Relay for €513 million, which was the largest Polish private foreign investment. The company's listing on EURONEXT-Amsterdam in 2021 was the largest debut for a European technology company in the continent's history.
InPost's Paczkomat® machines provide consumers with a cheaper, flexible, convenient, environmentally friendly and contactless delivery option. In this way, InPost creates the most environmentally friendly delivery solution for e-commerce - delivery to machines reduces CO 2 by two-thirds compared to courier deliveries in urban areas and by as much as 90% in rural areas. In addition, it reduces congestion and provides a more convenient solution for delivering parcels to consumers 24 hours a day, 7 days a week and without having to wait at home for the parcel. InPost's mobile app 'InPost Mobile' is one of the most popular apps in Poland.
More information at: inpost.pl
