The largest sponsorship deal ever signed by a private company in the history of the Polish Football Association (PZPN)

InPost – the leading e-commerce delivery platform in Europe – has become a Strategic Sponsor of the National Football Team, undoubtedly the most popular sport in Poland. This is the largest sponsorship deal ever signed by a private company in the history of the Polish Football Association (PZPN). This innovative sponsorship arrangement, designed specifically for InPost, brings together some of Poland’s strongest brands. It will help boost the engagement of the national team’s supporters across a range of new channels, whilst showcasing the innovative solutions offered by Poland’s largest logistics company.

“InPost, which has grown from a local company into a European technology leader in the logistics market, is now a flagship for Polish business on the global stage. We want to share our success – which is why we have decided to support the development of the sport that Poles love so much. It is with great pride and joy that we announce that, from June, InPost will be the Strategic Sponsor of the Polish National Team, setting a new standard for sponsorship of the national side; this is also the largest sponsorship deal ever signed by a private Polish company in the history of the Polish Football Association (PZPN). Just as we accompany millions of Poles in their everyday shopping, today we want to celebrate the continued successes of Polish footballers together with them. At InPost, we believe that the key to success lies in innovation and commitment, and above all in a close-knit team and strong, responsible leadership. This is the sort of Polish national team, led by Robert Lewandowski, that we want to watch and support! And this is the team we are investing in. The partnership between InPost – one of Poland’s most recognisable companies – and the national football team, which is so dear to the hearts of Poles, is a natural step – we believe that our investment, combined with the team’s consistent hard work and enthusiasm, will yield results of which we will all be proud. See you in the stands!” – said Rafał Brzoska, founder and chairman of the board of InPost.

The agreement, which was signed on 30 May 2022, was concluded for a period ending on 31 July 2024, with the option to extend it for a further two years. Under the agreement, InPost has been granted the right to use the title ‘Strategic Sponsor of the Polish National Team’ and to utilise the official logo of the Polish National Team in its marketing activities. The agreement also guarantees the display of the company’s logo on the Polish national team’s training kits and on advertising hoardings during the national team’s matches played in our country. The InPost logo will also appear in the PZPN’s marketing materials and on sponsor boards during press conferences, on the PZPN website and the “Łączy nas piłka” website, as well as on match tickets and programmes.

“As the largest sports organisation, we want to work with the best in the market. Key players who know how to operate professionally to achieve success. The Polish company InPost perfectly meets our expectations, and we are convinced that this partnership will have a positive impact on both businesses. We all know full well that this is a World Cup year. The World Cup in Qatar is about to become the number one topic of national debate. For many years, fans have regarded the national team as a national treasure. Tickets for their matches, regardless of where they are played, sell out immediately, and fans travelling across Europe to support them help build a positive image of both the team and the country. We are delighted that InPost is joining our team.” – said Cezary Kulesza, president of the Polish Football Association (PZPN).

The decision to provide strategic sponsorship for the Polish national team stems from the company’s long-standing commitment to supporting Polish sport. Since 2010, InPost has been one of the key sponsors of athletics through the InPost Athletic Team.   From June, the company will also be supporting Polish fans during the biggest sporting events – the Nations League and the FIFA World Cup, which will be held in Qatar. Social responsibility and sustainable development are integral to the company’s business model. InPost’s Paczkomat® parcel lockers are the most environmentally friendly form of e-commerce delivery, helping to protect the environment and reduce CO₂ emissions by up to 75 per cent.

InPost’s business model, based on a proprietary Polish concept, is now conquering further European markets – from the UK, through France and Italy, to Spain and Portugal. The company has become the unrivalled leader in the e-commerce delivery market, delivering millions of parcels a day, with nearly 22,000 devices and over 9.6 million mobile app users.

InPost (AEX: INPST) is a leading e-commerce delivery platform in Europe. Founded by According to Rafał Brzoska, InPost is currently the leading e-commerce delivery platform, which has revolutionised the parcel delivery market in Poland. The first Paczkomat® machines, bearing the yellow-and-black logo, appeared in Kraków in 2009 and very quickly became a distinctive feature of Polish cities. Today, the InPost network is the largest and most convenient automated parcel collection and dispatch network in Europe – comprising a total of over 22,000 modern units, of which almost 17,000 are already in Poland. InPost isIt also provides courier and fulfilment services for e-commerce retailers in Poland, working with over 40,000 online retailers. In 2021 alone, the company handled 517.6 million parcels through its courier services and Paczkomat® parcel lockers.

From the very beginning, Rafał Brzoska’s ambition was to expand far beyond the country’s borders and create Poland’s greatest business success on the European stage. InPost’s services are now also available to customers in the UK, France, Italy, Spain, Portugal and the Benelux countries. In July 2021, InPost acquired the French logistics giant Mondial Relay for €513 million, marking the largest Polish private foreign investment to date. The company’s listing on the EURONEXT Amsterdam stock exchange in 2021 was the largest debut by a European technology company in the continent’s history.

InPost’s Paczkomat® parcel lockers offer consumers a cheaper, flexible, convenient, environmentally friendly and contactless delivery option. As a result, InPost is creating the most eco-friendly delivery solution for e-commerce – delivery to these lockers reduces CO₂ emissions₂ by two-thirds compared with courier deliveries in urban areas and by as much as 90 per cent in rural areas. Furthermore, it helps to reduce traffic congestion and provides a more convenient solution for delivering parcels to consumers 24 hours a day, 7 days a week, without the need to wait at home for a delivery. InPost’s mobile app, ‘InPost Mobile’, is one of the most popular apps in Poland.

For more information, visit: inpost.pl