InPost extends its partnership with the Polish national football team
Ball
14 June 2024
We have some exciting sports news to announce – we’re extending our partnership with the Polish national football team! There are some exciting events ahead and even more thrills in store! ⚽
As a Strategic Sponsor, we have been supporting the national football team since 2022. It was the largest sponsorship deal ever signed by a private company in the history of Polish sport.
Following the extension of his contract with the Polish national team, Our long-term aim is to invest in the development of young footballers and to focus on the future of the national team.
“As a Strategic Sponsor, we will be taking part in newly planned programmes to promote the sport amongst both women and men, in collaboration with the Polish Football Association (PZPN) and the Ministry of Sport and Tourism, and we also intend to promote women’s football, which is becoming increasingly popular. My dream is that children in Poland will play football in their backyards more and more often and become increasingly active in sport. I always say that being a patriot means supporting domestic projects and initiatives – whether we’re talking about business, sport or culture. We support Poles because we know just how much potential we have!” he says Rafał Brzoska, CEO and founder of the InPost Group.
“We are building a company that has sport, healthy competition and fair play in its DNA. We support athletes because they are guided by the same values as us in their daily lives,” he adds Izabela Karolczyk-Szafrańska, Chief Marketing & ESG Officer.
The strategy of promoting sport in all its forms is a key element of InPost’s pan-European marketing strategy. Since 2010, we have been one of the key sponsors of athletics through the InPost Sport Team. Furthermore, we are an official partner of the iconic Tour de France, and in the UK we have entered into a long-term partnership with leading Premier League football club Newcastle United, whilst also becoming its official global logistics partner.
We’re keeping our fingers crossed for our footballers! Football brings InPost together too. 💛
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