Promotional activities are the cornerstone of any successful business. It is through appropriate advertising that new audiences can be reached and future customers can be attracted to the brand. However, it must be professional and imaginative, so that it is remembered. Are you lacking creative ideas for effective advertising? We can help!
Outdoor advertising. Why invest in it?
Promotional activities should be an indispensable part of building a company's image strategy and should be carried out both online and offline. Advertising External is one of the most effective forms of reaching customer awareness, as it aims to get the consumer interested in a particular product or service when they are away from home.
Outdoor advertising has a certain advantage over other forms of promotion. It is unlimited in time and reaches a huge number of people every day. It is worth noting that this form of promotion should be extremely economical in content. No one will read exhaustive information. An image and a catchy advertising slogan will definitely be more important.
Parcel Machine® as an outdoor advertising medium
A large surface area and an attractive location are features that should be taken into account when looking for an advertising medium. These assumptions are met by the Paczkomat machine. Companies that would like to invest in an effective form of promotion are offered the following advertising our equipment . What's more, we will take care of preparing the material in the right format. All that remains on the client's side is to come up with what to put on it.
The veneer will draw the attention of people who go with a parcel to be posted or to pick up an order. However, you do not have to be an InPost customer at all to see such advertising. Parcel machine will promote companies, their products and services also among people who will simply pass it by.
A large proportion of our machines are equipped with a display. This allows us to offer promotion with their help. Banner advertising in the form of graphics we will present (depending on the advertiser's wishes) on a welcome, authoritative or farewell screen.
How to use the Parcel Machine for after-sales service?
When entering their order collection details, many people indicate the Parcel Machine as their delivery point. This is why product sampling through our machines is worthwhile .
Sending samples of goods for testing is just one of many suggestions. It may be a good idea to distribute advertising catalogues. These will keep customers informed of current offers and promotions.
Promotion of the company on the InPost website
Offline marketing will perfectly complement promotional activities carried out online. Our websites are visited by thousands of users every day. We have decided to use their advertising potential to offer publication of banners .
The adverts will be displayed on both pages opened on computers and mobile devices. Our offer includes campaigns lasting, for example, just one week. At the advertiser's request, promotional images and graphics can, of course, be displayed for longer. 
Advertising via InPost Mobile
Today, it is difficult to imagine using various services without an app. That is why we have decided that InPost Mobile is a very effective sales channel . Companies wishing to promote themselves using the app will notify their customers of offers and promotions using PUSH messages or banners.
This way of reaching consumers yields exceptionally good results, as notifications are difficult to miss. However, it is important that the message is catchy and short.
Omnichannel with InPost, or the advantages of e-mail marketing
The opportunity to increase business recognition and sales is best extended to the audience of people who do not use InPost Mobile. Email is a good place to give information about offers, competitions or discounts. InPost has a group of subscribers who open the newsletter delivered to them on a regular basis. We offer companies sending a message just in our newsletter , in one of the cyclical messages.
Take advantage of our advertising opportunities and increase your brand recognition now!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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