If you want to improve your website's position in the SERPs, Google Search Console will help you. It is a free tool for website performance analysis and diagnostics. It is used especially by SEO specialists and web designers, but thanks to its ease of use, it is also suitable for less advanced users. You too can benefit from its capabilities and improve the performance of your website. In this text, you will learn what Google Search Console is and how to start using it.
Google Search Console - who should use it?
Google Search Console and other services integrated with the system are useful tools for webmasters. They are also useful for SEO specialists, but can be used by any business owner or website administrator who cares about a higher position in search results.
GSC allows several sites to be monitored from a single location, once they have been added and it has been verified that the person has sufficient rights to administer the site. This is especially convenient for those users who take care of several sites or services.
Google Search Console has a clear panel and Programming Interface. The Google Search Console API enables, among other things, the addition of new data and message filters and domain support via the Sitemaps API.
What is Google Search Console and what is it used for?
This is a service to check the indexing of the site in Google and possibly to solve related problems.
The GSC also provides search engine display data, showing which queries the page appears in the results and is most frequently visited.
Google Search Console allows you to check, among other things:
- search engine positions,
- internal and external linking,
- website/mobile app traffic,
- structural data,
- site links,
- data markers.
The performance of any website, which is so important for SEO, is dependent on several key web metrics (web vitals). Search engine algorithms assess, among other things.
- FID - the time it takes for a user to interact with a page;
- LCP - the time taken to render the largest element that is visible on the page;
- CLS - page layout stability.
Based on these indicators, the quality of the site is examined. It can be classified as a good quality site, a site in need of improvement or a low quality site.
What possibilities does Google Search Console offer?
Google Search Console allows you to monitor many aspects of your website, such as the total number of times a link to your website has been viewed and clicked on, or on which devices it is displayed
With GSC, you will measure CTR - the ratio of clicks on a link to impressions of a website; this data can also be measured using Google Search Console. Indexing - this is the report where you will find all the statistics about the information you have collected about the site.
Another important report is data on external and internal linking. The tool examines inbound links and their profile, anchor content and links within the site. We can analyse the entire site or specific sub-pages.
GSC allows you to analyse the technical aspects of your website that affect its rating by search engine bots. It also points out errors on the site and areas that need to be changed to improve its performance. In Google Search Console, a 'redirect error' usually means a redirect chain between URLs that is too long.
In the panel, we can set the different time ranges from which we are interested in the data and want to receive reports. These are available as a graph, graphic or video, depending on what you choose.
The ability to integrate with different domains is a definite advantage of Google Search Console. WordPress, which is still one of the most popular CMSs, has an 'Available Tools' tab in the cockpit, and there is a heading for 'Google Webmaster Tools', where you have to paste the code generated by GSC and then verify it in the GSC panel. 
How to use Google Search Console - key information
Google Search Console - how do I create an account? A Google account is required for this. You then need to go to the tool's homepage and create an account in the GSC system. After the first login, a verification will take place to check that you have sufficient rights to the domain to be able to manage it via Google Search Console. The login is successfully completed when the Google Search Console verification code is accepted.
After successful verification, the next step you need to take is to add the sitemap. You add the address of the file in .xml format to GSC, and if everything is in order, you will get a message that the sitemap has been added correctly.
Now, the tool needs to collect all the necessary data for analysis; this is usually available the very next day. Once Google Search Console has collected the necessary information, it will make it available to you, divided into three sections - effectiveness, status and improvements.
In order to improve the quality of a website, it is not at all necessary to use expensive tools. Google offers its users a number of good, free services that support SEO. The best recommendation of Google Search Console is that it is used by both developers and SEOs and both groups praise its capabilities.
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