Imagine, all you have to do is add data about the products you offer and Merchant Center will enable you to display ads and promote your shop to a global marketplace; through all Google services or selected destinations. Google Merchant Center is a tool dedicated to e-commerce to increase sales. All you need to do is set up and configure your account and GMC will tell you how to optimise your product data. In this article you will find information on how to do this.
Google Merchant Center - what is this tool and how to use it effectively?
It is a convenient search engine for online shop offers created to facilitate our online shopping. It currently operates in the largest European markets, including Poland. GMC is a tool in which you can add products and, by configuring the data about them appropriately, you have the possibility of sharing and promoting them throughout Google's advertising system.
Your products will appear in the search engine and the search engine for graphics - so you reach a wider audience and your ad is displayed to that user who is currently interested in your offer.
So if you want to increase sales in your shop, all you need to do is set up and configure a Google Merchant Center account. What this means, how long it takes and how to do it, you will read in the next paragraph.
How do I set up and configure my account on Google Merchant Center?
To set up an account on the GMC, you must have a Google account. If you don't have one, you will set one up easily in a few minutes. Now you need to log into the Google Merchant Center system. It takes literally a few moments to log in, and after that you will be redirected to the system. On the home page there is a form where you have to enter your company details. 
The next step is to upload product files so that the tool can access data on your product range.
Product file - this is the file that contains all the necessary information about the product, such as:
- product name;
- description;
- category and brand;
- price and delivery costs;
- availability;
- catalogue number;
- URLs to products and images.
You can add many products as well as just a few, or one if that is the size of your range - in this respect, the system is very flexible. It can be used by small and large shops selling via the Internet.
If you want to upload a product file, you do so in a dedicated tab - just click the add new file button. You then give it a name and specify the medium from which you will upload the data.
Now all you have to do is save and wait for the file to be accepted. This usually takes 1 day, a maximum of 3. When this happens, you will receive a corresponding message.
After verification, Google will accept your products (in green) or reject them (in red). Next to the rejected files, you will find feedback on the reasons for this. You then choose how you want to promote your product.
If you have any problems, you can use Google Merchant Center Support, where you will find all the important and up-to-date information about this service.
Why use Google Merchant Center?
It is a cost-effective and flexible service that allows you to quickly increase your profits and reach as many customers as possible online. You can choose where you want your products to be displayed and tailor it to your individual needs and the capabilities of the Google Merchant Center service. The cost of this tool is its unquestionable advantage - it is completely free.
The described tool from Google allows:
- sending accurate information about your products;
- the opportunity to advertise your products on Google Ads;
- obtaining more data for statistics and their analysis;
- the ability to distribute their products globally;
- configuring advertising within the search engine for all or selected products;
- increasing the reach of the promotion;
- In addition, GMC offers support in optimising product data to sell more.
You will find all the information you need on the official Google support site.
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