A thriving e-commerce business is the dream of many entrepreneurs. However, running an online business involves a huge amount of responsibilities that sometimes require a large financial contribution. Therefore, whenever possible, it is advisable to take advantage of free solutions available on the web. Among them are a number of SEO tools to make your e-store more visible. . The question still remains where to get such SEO knowledge from, we can recommend SEO Courses here.
Free SEO tools are very popular in the e-commerce industry. Although it may seem that due to the lack of payment for their use, their functions are significantly limited, in fact their capabilities are sufficient to promote a shop well on the Internet. They allow us to analyse, among other things, traffic levels, page speed, phrase selection or technical analysis (h1, meta tags, others).
The list of free SEO tools is very long. They differ primarily in the actions that can be taken with them, as well as in the effectiveness of the tool in question and the range of functions it offers the user.
Free SEO tools
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Google Analytics
Google Analytics is probably the most popular optimisation tool. Its main task is to analyse traffic and user behaviour on the site.With Google Analytics, you can create real-time reports (providing information about current traffic on the site) and past reports (providing information about the sources of visits, as well as the content that was viewed by users visiting the site).
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Google Data Studio
Google Data Studio is a tool for creating reports. The data for them is taken not only from Google, but also from other sources. The information presented takes the form of reliable and very clear visualisations.The reports produced by GDS make it possible to analyse the effectiveness of SEO activities that have been undertaken on the website so far. The tool also enables constant monitoring of user traffic.
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Google Search Console
GSC is a free SEO tool that helps you monitor your website's position in Google search. With the help of the reports generated by GSC, you can check the current visibility of your site, analyse user traffic, and see which sites link to your site.GSC also enables you to solve content indexing problems. If there are any irregularities, the tool sends a special alert to the site owner.
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Screaming Frog SEO Spider Tool
The Screaming Frog tool is used to perform an in-depth scan of a website's structure and check the key elements on it. The base function of the programme is to collect data about the site and then analyse it and report the results in a single document.
With Screaming Frog, it is possible to obtain information on graphics, incompatible or duplicate content, non-working links, and page load times. The programme is available in a free and a paid version (a free analysis of 500 URLs can be performed).
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Chrome DevTools
Chrome DevTools is a suite of free tools built into the Chrome browser. They allow you to edit your site and resolve ongoing issues related to poor positioning. Chrome DevTools alerts the site owner if a page is not displaying correctly or is loading too slowly.
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AnswerThePublic
AnswerThePublic is a free SEO tool for generating keywords and the most frequent queries of internet users. Based on the phrases typed in, AnswearThePublic creates clear graphs and statistics that show the content users are most likely to search for online. This provides the site owner with information on which words to use for the positioning of your website .
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Google Keyword Planner
Another free SEO tool from Google that focuses on keyword research. GKP creates suggestions for keyword phrases to make a website more visible online. In addition, the tool is used to display past statistics (such as the number of searches for a website), as well as to predict the future number of visits to a website if any of GKP's suggested keywords are used. The tool is mainly used when creating Google Ads paid campaigns.
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Link Explorer
Link Explorer is a free tool used to check a domain for links pointing to it. With it, you can verify broken links and also assess their quality - this is very important so that they are not classified as spam. The tool also allows you to analyse the links of competing websites.
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GTmetrix
GTmetrix is useful when a site owner wants detailed information on the performance of their website. The tool analyses its performance (using Google's Page Speed and YSlow guidelines), as well as checking the front-end's compliance with best practices. The reports created by GTmetrix allow an appropriate strategy to be laid out to increase the performance of the website.
