Health & Beauty
The wide range of health and beauty categories includes a whole array of subcategories, from cosmetics, through dietary supplements, care accessories (combs, brushes, nail files) to electronic products (thermometers, blood pressure monitors, electronic scales, etc.). Competition in this industry is fierce and, in addition, sellers have online giants, who have also started to share their offer on the Internet, to compete with. The challenge is to create an offer that is somewhat different from that of the competition, whether through unique and rare lines of cosmetics, or the depth of individual subcategories, or through the introduction of increasingly popular proprietary brands and ECO products.