Electronics
E-commerce poses many challenges to retailers, but the biggest of them is its high capital intensity. Building a stock of electronic products entails two risks: the locking of capital and the short life cycle of products. In the case of the sale of widely understood consumer electronics (including household appliances), relatively satisfactory margins are achieved only in the case of market novelties. The price of new products then stabilizes, and the seller earns much less on the same product, which is why a significant challenge for the industry is the regular sale of inventory and preparation of capital and logistics for the sale and service of new models. That is why this industry entails construction of an offer that consists not only of the low-margin flagship products, but also a whole range of high-margin accessories (switches, holders, other accessories) that do have negligible purchase and storage costs, thus supplementing the low margin we have on flagship products.